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About Us

Communica (Pty) Ltd was established in 1977, employing with four people in Pretoria West. From these humble beginnings as your friendly corner hobby store the company has grown to one of Southern Africa’s largest independent distributors. Headquartered in Samrand with branches in Pretoria City and Cape Town, a sub-distributor network throughout the country and subsidiary companies in consumer and industrial sectors, Communica now employs 135 people.

OUR VISION

To become the first choice internationally recognized vendor of a broad range of electronic components and equipment. We dedicate ourselves to keeping abreast of the ever-changing technologies and introduce the finest of these to our clients.

EXPORT ACTIVITIES

Mainly SADC countries and some exports to Central, East and West Africa as well as Canada, Europe, UK and USA.

MODUS OPERANDI

At Communica, sales are done at three levels: Retail Sales - We still maintain retail outlets where no minimum quantities apply and service hobbyists, students, technicians, design engineers etc. These are manned by a team of counter sales personnel and supported by product specialists. Telesales - This department services all small to medium OEMs, contract manufacturer and end user accounts who purchase larger volumes. Orders are entered by sales persons directly for onward processing and delivery. These departments are serviced by a total sales team of 14 at all branches. The field sales team undertake daily customer visits to all our medium and corporate OEMs and support design engineers and purchasing personnel with their requirements. This team supports customers from sampling and prototyping through to final production.

COMMUNICA STATS
Number of Employees 135
Year Founded 1977
Number of Branches Three
Trade Affiliations / Memberships Association of Distributor of Electronic Components (ADEC)

AWARDS

Impumelelo Top 300 Empowerment Award 2003/04 - Communica has been named as one of the TOP 300 BEE companies in the Electronics sector. ''This is a very exciting year for Communica. It is indeed a great honor that our efforts have been rewarded with this wonderful accolade. We have worked very hard to provide our customers with the highest level of service and on-time-availability of the widest range of top brand electronic components and equipment while at the same time have not lost sight of our social responsibility. We humbly thank those that selected Communica for this award. This further inspires us to consistently strive to improve in all areas of activity.'' - Shabier Shaboddin, CEO Trade Affiliations / Memberships Association of Distributor of Electronic Components (ADEC).

OUR MISSION

In the very best tradition of professionalism and excellence, we commit ourselves to support specific needs of our clients in providing the right of the products, to strive for client satisfaction and quality excellence, to perfect value-added and comprehensive after-sale services, to anticipate and meet new challenges, and to improve ourselves continuously.