Founded in 1977 with just four employees in Pretoria West, Communica (Pty) Ltd began as a small, local hobby shop. Over the years, we have evolved into one of Southern Africa’s leading independent distributors in the consumer and industrial sectors. Our growth and success are built on a foundation of customer-centric service, industry expertise, and a passion for innovation.
Today, Communica is headquartered in the thriving business hub of Samrand, with additional branches in Pretoria City and Cape Town. Our extensive sub-distributor network spans the entire country, ensuring we deliver unparalleled service and support across South Africa. With a team of dedicated professionals, we are committed to providing a diverse range of high-quality products and solutions that empower businesses and individuals alike.
At Communica, we are driven by a vision to be the preferred distributor for cutting-edge technology, consistently expanding our product offerings and services to meet the ever-evolving needs of our customers. Our journey from a humble hobby store to an industry leader is a testament to our relentless pursuit of excellence.
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OUR VISION
To be the internationally recognized, first-choice provider of a comprehensive range of electronic components and equipment. We are committed to staying at the forefront of rapidly evolving technologies, continually introducing the most innovative and high-quality solutions to our clients. Our vision is driven by a passion for excellence, ensuring that we not only meet but exceed the expectations of those we serve in the global marketplace.
EXPORT ACTIVITIES
Our export operations primarily serve the SADC region, with an expanding footprint across Central, East, and West Africa. In addition, we proudly extend our reach to international markets, including Canada, Europe, the UK, and the USA. Through strategic partnerships and a commitment to excellence, we continue to grow our global presence, delivering quality products and services to clients worldwide.
MODUS OPERANDI
At Communica, we operate with a multi-tiered sales approach to cater to a wide range of customer needs:
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Retail Sales: We continue to maintain retail outlets where no minimum order quantities apply, providing personalized service to hobbyists, students, technicians, and design engineers. Our knowledgeable counter sales personnel are supported by product specialists, ensuring that customers receive expert guidance and advice.
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Telesales: Our dedicated telesales department serves small to medium OEMs, contract manufacturers, and end users who purchase in larger volumes. Orders are processed directly by our sales team for seamless fulfillment and delivery. This department is supported by skilled sales professionals across all branches, ensuring prompt service and efficient order handling.
This comprehensive, customer-centric approach allows us to meet the diverse needs of our clients, whether they are sourcing components for individual projects or large-scale production runs.
| COMMUNICA STATS |
| Number of Employees |
135 |
| Year Founded |
1977 |
| Number of Branches |
Three |
| Trade Affiliations / Memberships |
Association of Distributor of Electronic Components (ADEC) |
AWARDS
Communica is proud to have been named as one of the Top 300 BEE companies in the Electronics sector, receiving the Impumelelo Top 300 Empowerment Award for 2003/04. This prestigious accolade reflects our commitment to excellence in both service delivery and social responsibility.
"This is truly a remarkable year for Communica. Being recognized for our efforts is a great honor, and it motivates us to continue delivering outstanding service. We have always prioritized offering our customers a vast range of high-quality electronic components and equipment with a focus on on-time availability. At the same time, we remain deeply committed to our social responsibility efforts. We extend our heartfelt thanks to those who selected Communica for this award, and we will continue striving to improve in every aspect of our business." – Shabier Shaboddin, CEO
Additionally, we are proud members of the Association of Distributors of Electronic Components (ADEC), further cementing our role as a trusted and reputable leader in the electronics distribution industry.
OUR MISSION
With a steadfast commitment to professionalism and excellence, we dedicate ourselves to meeting the unique needs of each client by providing the right products at the right time. Our mission is to deliver not only high-quality products but also to ensure complete client satisfaction through exceptional service and unwavering dedication to quality excellence.
We strive to enhance our offerings with value-added, comprehensive after-sales support, ensuring that every customer receives ongoing assistance beyond the point of purchase. As we anticipate and embrace new challenges in a fast-evolving industry, we remain committed to continuous improvement—constantly refining our processes, services, and solutions to stay ahead of the curve and exceed client expectations.
